I’m strongest in conversion-focused landing pages, post-click experiences, and optimization work tied to paid traffic. That includes lead generation pages, offer pages, funnel-specific layouts, and landing page iteration based on performance insights.

I do both. I work from structure and strategy through visual design and implementation, using tools like Figma, WordPress, GoHighLevel, Shopify, and other CMS platforms depending on the project.

I start by identifying friction in the post-click experience, such as message mismatch, weak hierarchy, poor offer clarity, low trust, or unnecessary steps. From there, I improve structure, test ideas, and iterate based on analytics, heatmaps, and user behavior.

Yes. While most of my strongest hands-on work is in landing pages, I’ve also collaborated on product page optimization, helping improve messaging, layout, and overall conversion flow over time.

Yes. I use AI-assisted tools to speed up ideation, research, wireframing, draft creation, and iteration while keeping design judgment, clarity, and conversion strategy at the center of the process.